1. What is SEO and why is it important for my small business?

SEO helps your website show up on Google when people search. It brings free traffic and helps small businesses get noticed without big ad budgets

Make your website fast, mobile-friendly, and clear. Use simple keyword research and create helpful content around what your customers search.

Content marketing means sharing blogs, videos, or guides that help people. It builds trust, improves SEO, and brings in more leads.

Start with blogs, how-to posts, short videos, or social media updates. Pick formats your audience likes and post consistently.

Social media lets you connect with customers directly. It builds trust, shows your brand’s personality, and boosts awareness.

Go where your audience spends time—Instagram for younger people, LinkedIn for professionals, Facebook for general reach. Focus on 1–2 platforms.

PPC ads appear on Google or social media, and you pay only when someone clicks. It’s a fast way to get traffic and leads.

You control the budget and can start small. Focus your ads on the right audience so every click has a chance to bring sales.

Track website visits, sales, and engagement. Tools like Google Analytics and social insights show what’s working.

Begin with a solid website and local SEO. Then create helpful content and use 1–2 social platforms to reach your audience.

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